Creating a Successful Business Case for Corporate Team Building Event

Posted by Jake Mandel on Mar, 15, 2019

Whether you are a sales manager, department manager or a HR professional, one of the most challenging parts of organizing a corporate team building event is getting the rest of your company’s executive team on board.

Since you are pushing for a corporate team building event, you probably already know the benefits it will have for your business. But if the company owners and other executive managers don’t think it’s important then your request won’t receive high priority or a decent budget. 

However, if you can create a compelling business case that looks at the benefits your organization will realize from hosting a team building event, then you’ll be able to change their minds.

Teambonders has created a four-step-guide that will help you create your case and get the stakeholders within your organization on side.

1 - Analyze the benefits an event can bring your company

The first step for creating a successful business case for your corporate team building event is to understand exactly how it could benefit your organization. This will involve assessing your current organization and laying out the benefits that a team building event will have.

Team bonding events can help build trust between teams, encourage collaboration, improve communication, boost problem-solving skills, reduce conflict and much more, but which benefit will have the biggest impact on your specific business?

2 - Define specific goals and objectives

After you have laid out each and every benefit that a corporate team building event can help your business realize, it’s time to set some specific goals and objectives around the specific benefits that your business wants to capitalize on.

To estimate return on investment (ROI), it’s important that you make a clear and detailed list of the objectives that you want to achieve. Once you have clearly defined goals, you can then follow up on them after the event. For example, have sales increased since the event, are employees collaborating better and has office conflict been reduced?

If you can prove that your corporate team building event fulfills business objectives, for both individual departments and the wider organization, the business case for your next corporate team building event is already half won.

3 - Socialize and create support

With your plan well underway, perhaps one of the most important components of a successful business case is to identify key stakeholders within your business and engage them with your intended plans. Educate them about how an event will add value to your company’s overall corporate strategy.

Let these key members of your team provide insights and give advice on what they would want to see from a corporate team building event. They will be far more likely to support a corporate team building event if they can have some input and if they understand how it will benefit your organization as a whole.

4 - Team up with a trusted partner

The last thing to remember is that team building events are complex, a lot must come together for their success. Not only that, but they must be perfectly suited for your company’s employees.

A professional team building event planner will help you create an event that is fun, exciting, and something that your employees will talk about for weeks to come, but most importantly, something that helps your business grow.

Want to learn more about how Teambonders can help your business plan a successful corporate team building event? Contact our team of experts today.

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Tags: Team Building